Faustino Taderera
Essentials of Entrepreneurship
New Businesses, Innovation, Economic Growth
Buch
Faustino Taderera, the celebrity, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business icon and guru nicknamed, The Tom Peters of Zimbabwe, Africa and the Middle East. His students call him, The Rumbler and the Caterpillar. This book, Essentials of Entrepreneurship, his 24th book, is a necessary companion for existing and aspiring entrepreneurs and covers, among others, topics such as:- status of world economy; history of entrepreneurship; business plans; production; finance; TQM; HRM; marketing plans; strategies for the 4 Ps; sales management; sustainable competitive…
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Beschreibung
Faustino Taderera, the celebrity, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business icon and guru nicknamed, The Tom Peters of Zimbabwe, Africa and the Middle East. His students call him, The Rumbler and the Caterpillar. This book, Essentials of Entrepreneurship, his 24th book, is a necessary companion for existing and aspiring entrepreneurs and covers, among others, topics such as:- status of world economy; history of entrepreneurship; business plans; production; finance; TQM; HRM; marketing plans; strategies for the 4 Ps; sales management; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter's generic strategies; Faustino Taderera is now one of the world's most eminent and distinguished researchers. Faustino always says, I am the Socrates, Aristotle and Plato of my time. Golden fish have no hiding place. He is a much sought after global academic and professional BRAND.
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Produktdetails
- ISBN: 978-3-8383-7047-7
- EAN: 9783838370477
- Produktnummer: 37658396
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 524 S.
- Masse: H22.0 cm x B15.0 cm x D3.1 cm 798 g
- Abbildungen: Paperback
- Gewicht: 798
Über den Autor
Zebert Mahachi is a distinguished Zimbabwean academic and former Customs Officer with a wealth of experience in shipping, forwarding and customs clearing matters spanning some ten years followed by an illustrious career in academia. He has consulted widely on shipping matters for leading TPOs in Zimbabwe. He holds an MBA degree from the Zimbabwean Open University and is an authority in this area in Zimbabwe. The two authors once worked together at Chinhoyi University of Technology in Zimbabwe.
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