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Arch G. (Hrsg.) Woodside

Essential Knowledge for Research in Marketing

Buch

CHF 70.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

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Produktdetails

Weitere Autoren: Armstrong, J. Scott (Hrsg.) / Zaltman, Gerald (Hrsg.)
  • ISBN: 978-0-7619-2699-3
  • EAN: 9780761926993
  • Produktnummer: 29808839
  • Verlag: Sage Pubn
  • Sprache: Englisch
  • Erscheinungsjahr: 2008
  • Seitenangabe: 300 S.

46 weitere Werke von Arch G. (Hrsg.) Woodside:

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EVAL MARKET ACTION OUTCOME ABMP12H
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Creating and Managing Superior Customer Value
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Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
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Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
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Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
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Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics
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Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
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Accurate Case Outcome Modeling
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Accurate Case Outcome Modeling
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Business-To-Business Brand Management
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Tourists' Perceptions and Assessments
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Making Tough Decisions Well and Badly
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The Complexity Turn
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The Complexity Turn
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Organizational Culture, Business-To-Business Relationships, and Interfirm Networks
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Interfirm Business-to-Business Networks
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Deep Knowledge of B2B Relationships Within and Across Borders
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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
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Tourists' Behaviors and Evaluations
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E-Services Adoption
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Accurate Case Outcome Modeling
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Advances in Culture, Tourism and Hospitality Research
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Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
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Making Tough Decisions Well and Badly
Ebook (PDF Format)
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Creating and Managing Superior Customer Value
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Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
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Tourism Sensemaking
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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
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Luxury Fashion and Culture
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Luxury Fashion and Culture
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CHF 145.00
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Tourists' Behaviors and Evaluations
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e-Services Adoption
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Creating and Managing International Joint Ventures
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MANAGING PRODUCT INFO ABMP13H
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Designing Winning Products (Advances in Business Marketing & Purchasing)
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Advances in Culture, Tourism and Hospitality Research
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Deep Knowledge of B2B Relationships within and Across Borders
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Making Tough Decisions Well and Badly
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The Complexity Turn
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Tourism Management: Analysis, Behaviour and Strategy
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Advances in Culture, Tourism and Hospitality Research
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Trade Tales
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Tourism Sensemaking
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Produktbild
Perspectives on Cross-cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
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