Email Marketing in a Digital World
The Basics and Beyond
Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, be…
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Noch nicht erschienen, Dezember 2022
Produktdetails
Weitere Autoren: Swain, Scott D. / Smith, Jason
- ISBN: 978-1-60649-993-1
- EAN: 9781606499931
- Produktnummer: 35859419
- Verlag: Business Expert Press
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 150 S.
- Plattform: EPUB
Über den Autor
Richard C. Hanna is a marketing professor at Babson College, with previous appointments at Boston College and Northeastern University. His research and expertise are in digital marketing, research methods, and marketing strategy. In addition to scholarly publications, he coauthored the text, Internet Marketing: Reaching Customers Anytime, Anyplace, Any Platform.
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