Elements of Marketing
National Banding, Positioning, Value Analysis
Professor Faustino Taderera, the celebrity and towering figure, is the finest International Business & Marketing brains ever produced in Zimbabwe and the whole of Africa and the most published business academic, icon and guru in Africa nicknamed, The Tom Peters of Zimbabwe, Africa and the Middle East. His students call him, The Rumbler, the Caterpillar, the Rollercoaster and King Solomon, mainly for his passion, depth and incisive research in these areas. This book, Elements of Marketing, his 55th book, deals with key strategies for marketing success whether in the private or public sectors and has eye opening research articl…
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Produktdetails
- ISBN: 978-3-8433-5067-9
- EAN: 9783843350679
- Produktnummer: 37671819
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 644 S.
- Masse: H22.0 cm x B15.0 cm x D3.9 cm 977 g
- Abbildungen: Paperback
- Gewicht: 977
Über den Autor
Faustino Taderera read for an MBA degree at Buckinghamshire Chilterns University College, UK and then registered for a PhD in Business Administration at the government run Asia E- University in Malaysia in 2009 from SMC in Switzerland. Professor FT as he is affectionately known by friends/acquaintances, is a prolific, talented writer.
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