Electronic Marketing and the Consumer
Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards'.Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
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Produktdetails
- ISBN: 978-0-7619-1070-1
- EAN: 9780761910701
- Produktnummer: 1170952
- Verlag: Sage Pubn
- Sprache: Englisch
- Erscheinungsjahr: 1997
- Seitenangabe: 208 S.
- Masse: H23.0 cm x B15.1 cm x D1.3 cm 345 g
- Auflage: New
- Gewicht: 345
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