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Abdul Shakoor

Electronic Customer Relationship Management (e-CRM)

From the Perspective of Two Banks with Online Marketing in Pakistan: case of HSBC PK and Standard Chartered Bank PK

Buch

This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. This study builds on the existing literature and theories within customer relationship marketing (CRM). The subfield to CRM, called e-CRM, is further studied the phenomenon of online marketing and online CRM (customer relationship management) in a banking business context. The study builds upon empirical studies of two banks using online banking on a daily bas… Mehr

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Produktdetails


  • ISBN: 978-613-9-57633-3
  • EAN: 9786139576333
  • Produktnummer: 37284563
  • Verlag: LAP Lambert Academic Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 72 S.
  • Masse: H22.0 cm x B15.0 cm x D0.4 cm 125 g
  • Abbildungen: Paperback
  • Gewicht: 125

Über den Autor


Abdul Shakoor holds a Master of Business Administration degree in Management Sciences from Blekinge Institute of Technology, Sweden.

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