Effective Fundraising

PRAISE FOR EFFECTIVE FUNDRAISINGFundraising is often done unsystematically by passionate staff. This book brings together Warren McFarlan's years of generosity and experience as a donor and a Harvard Business School professor to codify the ethical, practical and emotive framework on which to build an effective board and raise millions. Effective Fundraising serves as a new bible for trustees and staff alike. -Charlotte Appleyard, Director of Development & Business Innovation, Royal Academy of Arts in LondonWhether it's an annual fund, a capital campaign, or planned giving Professor McFarlan takes decades of experience in teaching business and gives us a way to walk boldly onto all of those fundraising paths. If you care about the future and want your community-based organization to thrive, share this book and apply its wisdom to your plan.-Reverend Thomas J. Brown, Episcopal Bishop of MaineThis practical and straightforward book provides not only the rationale for nonprofit fundraising but how to enjoy the vital task of every trustee: asking for money.-Jeanette Clough, President and CEO of Mount Auburn HospitalWarren McFarlan has distilled over 40 years of leadership and best practice into a 'how-to' for all trustees. It also raises the bar on what it means to be a trustee.-Sean Keohane, President and CEO, Cabot Corporation; Trustee of Dexter Southfield School and Boston Latin School AssociationWarren McFarlan's latest book offers a vital enduring roadmap to effective fundraising and financial sustainability for any organization in the social sector. It is refreshingly honest, practical, and astute. A must-read for nonprofit boards and leaders.-Tracy Palandjian, CEO, Social Finance; former Board Chair, Facing History; Harvard University OverseerWarren McFarlan has written the definitive book on effective fundraising. Warren describes the approach that every trustee and fundraiser should take to raise financial resources to protect the institutions they love. It is a must-read for everyone in the philanthropic community.-Stephen A. Schwarzman, CEO and Co-founder, Blackstone Corporation; Founder, Schwarzman Scholars at Tsinghua University, Beijing, ChinaWarren McFarlan's Effective Fundraising is an indispensable playbook for all who believe that not-for-profit institutions need to be sustained by a thoughtful and passionate commitment to clear headed strategic thinking. Important as an introduction for new trustees and staff, and a crucial primer for those of long service, the ideas are clear, directional and inspirational.-Matthew Teitelbaum, Director, Museum of Fine Arts, Boston