Veit Etzold
Effective Change Communication
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Produktdetails
- ISBN: 978-3-96740-141-7
- EAN: 9783967401417
- Produktnummer: 36738800
- Verlag: Gabal
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 104 S.
- Plattform: EPUB
- Masse: 304 KB
Über den Autor
Veit Etzold is Professor of Marketing Strategy, Sales and Storytelling in the Department of Small and Medium Enterprises at Aalen University in Baden Württemberg, Germany and is a consultant and lecturer on corporate storytelling. He is one of Europes foremost speakers on strategy and storytelling and the author of several bestselling thriller novels. His clients include global corporations, mid-sized companies, consultancies, start-ups and private equity and venture capital firms. He has worked in media and banking, as a consultant at the Boston Consulting Group (BCG) and as program director at ESMT (European School of Management and Technology). Veit Etzold holds a PhD in Media Science and an MBA from IESE Business School.
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