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Amna Arif

Effect of Television Advertisements on Buyer's Decision Process

In a Competitive Environment of Pakistan

Buch

Business world is changing from short term sale strategies to more customer-focused long term relation building strategies. It is extremely important to know the needs of your target customer so you can convey your message in a more attractive way. The most common method of advertising is television advertising. The elements of television advertising are Jingle, Brand, Celebrity, Promotional offering, Location, Theme and Song. The purpose of this research thesis is to measure the effect of television advertisement on the target buyer's decision process. This means that how an advertisement affects the thinking process of a buyer which include… Mehr

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Produktdetails


Weitere Autoren: Sadiq, Muhammad Waqas
  • ISBN: 978-3-659-24782-8
  • EAN: 9783659247828
  • Produktnummer: 37743807
  • Verlag: LAP Lambert Academic Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 248 S.
  • Masse: H22.0 cm x B15.0 cm x D1.5 cm 387 g
  • Abbildungen: Paperback
  • Gewicht: 387

Über den Autor


Amna Arif is a business graduate from IBIT, University of the Punjab, with specialization in Marketing. Currently, she is serving in University of Punjab as a lecturer. Her areas of interest in research are: Marketing, Advertising and Management. Mr. Waqas Sadiq has completed his MBIT in the year 2012 from IBIT.

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