E-Marketing
principles and practices
The book introduces the students to the concepts of e-marketing and describes the need for automation in marketing function. It discusses an approach for designing a sustainable internet enabled marketing framework. It also illustrates major trends in e- marketing and illustrates how technologies and tools are applied in practice. The book illustrates live examples of different enterprise where automation in marketing has been successfully implemented to reap business benefits. It elaborates the applications of automation at different points in supply chain so that internet enabled marketing becomes successful. The text also discus…
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Produktdetails
- ISBN: 978-3-8433-5497-4
- EAN: 9783843354974
- Produktnummer: 37744635
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 236 S.
- Masse: H22.0 cm x B15.0 cm x D1.4 cm 369 g
- Abbildungen: Paperback
- Gewicht: 369
Über den Autor
Sanjay Mohapatra has more than 24 years of combined industry and academic experience. He has worked in senior positions in Hindusthan Aeronautics Limited, Larsen & Toubro, Ernst & Young, PricewaterHouse, Infosys, Polaris & J&B Software. He has authored/co-authored four books, many papers in peer reviewed journals and conferences.
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