E-Conomics
Strategies for the Digital Marketplace
E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.
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Produktdetails
Weitere Autoren: Schrape, Klaus / Artope, Alexander / Goldhammer, Klaus / Lange, Ulrich T. / Vierkant, Eckart / Lopez-Escobar, Esteban / Silverstone, Roger / European Communication Council, (Ecc) (Hrsg.)
- ISBN: 978-3-642-86482-7
- EAN: 9783642864827
- Produktnummer: 37219362
- Verlag: Springer Berlin Heidelberg
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 336 S.
- Plattform: PDF
- Auflage: 2000
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Strategies for the Digital Marketplace
Strategies for the Digital Marketplace
Ebook (PDF Format)
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