E-Commerce Strategy
Text and Cases
This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates 'people focused' approaches that can be used for marketing products and services through internet. E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.c…
Mehr
CHF 108.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V103:
Folgt in ca. 5 Arbeitstagen
Produktdetails
- ISBN: 978-1-4899-7344-3
- EAN: 9781489973443
- Produktnummer: 16691491
- Verlag: Springer Us
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 280 S.
- Masse: H23.5 cm x B15.5 cm x D1.5 cm 429 g
- Auflage: 2013
- Abbildungen: Paperback
- Gewicht: 429
Über den Autor
Sanjay Mohapatra received his B.E. from NIT Rourkela, M.Tech from IIT Madras, PGDBM XIMB, India and has finished his Ph.D. from Utkal University, India under management department. At present, he is an associate professor in Information Systems in XIMB, India. Professor Mohapatra has more than 21 years of industry experience. He has worked in various capacities in organizations like Hindusthan Aeronautics Limited, Larsen & Toubro, PricewaterHouse, Infosys, Polaris & J&B Software. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. He has authored/co-authored ten books, more than twenty papers in peer reviewed international journals.
49 weitere Werke von Sanjay Mohapatra:
Information and Communications Technology in Primary School Education
Text and Cases
Text and Cases
Ebook (PDF Format)
CHF 141.50
Information Theory and Best Practices in the IT Industry
Text and Cases
Text and Cases
Ebook (PDF Format)
CHF 153.50
Designing Knowledge Management-Enabled Business Strategies
Text and Cases
Text and Cases
Ebook (PDF Format)
CHF 82.50
Design and Development of Knowledge Management for Manufacturing
Text and Cases
Text and Cases
Ebook (PDF Format)
CHF 130.00
Bewertungen
Anmelden