V. Ravi Kumar

E-COMMERCE

Combining Business and Information Technology

Buch

The book's title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with stakeholders (e.g., customers). Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strateg… Mehr

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Produktdetails

Weitere Autoren: Ponmalar, S.

ISBN: 978-620-4-20155-9
EAN: 9786204201559
Produktnummer: 37683025
Verlag: LAP Lambert Academic Publishing
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 128 S.
Masse: H22.0 cm x B15.0 cm x D0.8 cm 209 g
Abbildungen: Paperback
Gewicht: 209

Über den Autor

Dr.V.Ravikumar is working as an Associate Professor, Department of Management Studies, M.P.Nachimuthu M.Jaganathan Engineering College, Erode. Dr.S.PONMALAR is working as an Associate Professor in Department of Business Administration at Tiruppur Kumaran College for Women, Tirupur.