E-Business Strategy: Text and Cases
It aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of…
Mehr
CHF 95.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
- ISBN: 978-0-07-709837-7
- EAN: 9780077098377
- Produktnummer: 17627764
- Verlag: McGraw-Hill Education - Europe
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 416 S.
- Masse: H24.5 cm x B19.0 cm x D2.6 cm 810 g
- Gewicht: 810
- Sonstiges: Tertiary Education (US: College)
Über den Autor
Paul Phillips is a Senior Lecturer in Strategic Finance and Director of Research at the European Management School, University of Surrey.
58 weitere Werke von Paul Phillips:
Bewertungen
Anmelden