Does Marketing Need Reform?: Fresh Perspectives on the Future
Fresh Perspectives on the Future
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
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Produktdetails
Weitere Autoren: Sisodia, Rajendra S
- ISBN: 978-0-7656-1698-2
- EAN: 9780765616982
- Produktnummer: 23177198
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 360 S.
- Masse: H25.4 cm x B17.8 cm x D0.0 cm 748 g
- Abbildungen: tables, figures, references, name & subject indexes
- Gewicht: 748
- Sonstiges: Postgraduate, Research & Scholarly
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