Digitization of Economy and Society
Emerging Paradigms
This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations. These new technological innovations are creating new opportunities as well as new challenges. This volume considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments.The book explores digital social trends, digital marketing, and the service industry, as well as the…
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Produktdetails
Weitere Autoren: Ghatak, Saheli Guha Neogi (Hrsg.) / Ray, Nilanjan (Hrsg.)
- ISBN: 978-1-00-040727-3
- EAN: 9781000407273
- Produktnummer: 37078108
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 362 S.
- Plattform: PDF
- Auflage: 1. Auflage
- Abbildungen: 7 schwarz-weiße und 5 farbige Abbildungen, 4 schwarz-weiße und 3 farbige Fotos, 3 schwarz-weiße und 2 farbige Zeichnungen, 28 schwarz-weiße Tabellen
Über den Autor
Sudeshna Basu Mukherjee, PhD, is Professor and an alumnus of the Department of Sociology at the University of Calcutta, India. With over 30 years of academic experience, Dr. Mukherjee focuses on sociological theory, research methodology, sociology of organization, and sociology of aging. Dr. Mukherjee has to her credit book chapters, papers in national and international publications, and the book Innovative Work Behavior and Global Challenges for Managers: Innovative Work Behaviour and the Role of Human Resource.Saheli Guha Neogi Ghatak, PhD, is Assistant Professor of the Department of Sociology, School of Liberal Arts and Culture Studies at Adamas University, West Bengal, India. She has published over 12 research papers in national and international peer-reviewed journals and book chapters and has presented research papers at many national and international seminars and conferences. She was invited as a guest researcher by the University of Copenhagen, Denmark, and as chairperson of an international conference in Bangladesh. Dr. Ghatak is a life member of the Indian Sociological Society.Nilanjan Ray, PhD, is Associate Professor of Marketing Management at Adamas University in the School of Management, West Bengal, India. He has 10 years of teaching experience at university level and six years of research experience. Dr. Ray has published over 60 research papers in national and international journals and proceedings, as well as research handbooks published by Springer, IGI-Global USA, and Apple Academic Publisher/CRC Press. He is also a reviewer for the Tourism Management Journal of Service Marketing, Journal of Business and Economics, and Research Journal of Business and Management Accounting. He is an editorial board member of several journals as well.
2 weitere Werke von Sudeshna Basu (Hrsg.) Mukherjee:
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