Digital Transformation in Business and Society
Theory and Cases
The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the…
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Produktdetails
Weitere Autoren: Paul, Justin (Hrsg.)
- ISBN: 978-3-030-08276-5
- EAN: 9783030082765
- Produktnummer: 31942416
- Verlag: Springer Nature EN
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 300 S.
- Masse: H21.0 cm x B14.8 cm 0 g
- Auflage: 1st ed. 2020
- Abbildungen: s/w. Abb.
- Sonstiges: Research
Über den Autor
Babu George is Associate Professor of Management at Fort Hays State University, USA. Justin Paul is Professor at Graduate School of Business, University of Puerto Rico, & Rollins College-Florida, USA
7 weitere Werke von Babu (Hrsg.) George:
International Case Studies in the Management of Disasters
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Theory and Cases
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