Digital Marketing
Introduce your students to Digital Marketing with this industry-leading text.Digital Marketing, 8th edition is the complete guide in the field, presenting the latest strategies and case studies.Featuring updated topics and exercises, this must-have book will support your teaching and help your students build their skills around the subject.
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Produktdetails
- ISBN: 978-1-292-40096-9
- EAN: 9781292400969
- Produktnummer: 37318027
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 560 S.
- Masse: H26.5 cm x B19.5 cm x D2.1 cm 1'034 g
- Auflage: 8. A.
- Gewicht: 1034
Über den Autor
Dave Chaffey is a digital marketing consultant and co-founder of the marketing learning platform SmartInsights.com. Dave has been a visiting lecturer on Digital Marketing and E-Commerce courses at different universities, including The University of Leeds, University of Portsmouth, Manchester Metropolitan University, Cranfield, Warwick, and the Institute of Direct and Digital Marketing.Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at Loughborough University of Business and Economics as well as academic retail and marketing consultant and author.
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