Marjolein Visser

Digital Marketing Fundamentals

From Strategy to ROI

Ebook (PDF Format)

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing.… Mehr

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Produktdetails

Weitere Autoren: Sikkenga, Berend / Berry, Mike

ISBN: 978-1-00-044289-2
EAN: 9781000442892
Produktnummer: 36544450
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 650 S.
Plattform: PDF
Auflage: 2. Auflage
Abbildungen: 402 farbige Abbildungen, 198 farbige Fotos, 204 farbige Zeichn., 19 farbige Tabellen

Über den Autor

Marjolein Visser is a managing partner of MarketWise (services marketing) and TourWise B.V. (tourism). In addition, she provides training and inspiration sessions and is involved in various master's programmes and higher professional education programmes.Berend Sikkenga was a passionate digital manager with almost twenty years of experience from both an agency perspective and a corporate perspective. As head of ecommerce at LEGO, he was responsible for ecommerce and omnichannel in the Benelux.Mike Berry is a Digital Marketing consultant, trainer and academic, with roles at Hult International Business School, Imperial College London, Cyprus International Institute of Management, and Grenoble Ecole de Management in Berlin and Moscow.