Digital Marketing Fundamentals
From Strategy to ROI
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Produktdetails
Weitere Autoren: Sikkenga, Berend / Berry, Mike
- ISBN: 978-90-01-74984-2
- EAN: 9789001749842
- Produktnummer: 36007110
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 650 S.
- Masse: 1'202 g
- Auflage: 2. A.
- Abbildungen: farb. Abb.
- Gewicht: 1202
Über den Autor
Marjolein Visser is a managing partner of MarketWise (services marketing) and TourWise B.V. (tourism). In addition, she provides training and inspiration sessions and is involved in various master's programmes and higher professional education programmes.Berend Sikkenga was a passionate digital manager with almost twenty years of experience from both an agency perspective and a corporate perspective. As head of ecommerce at LEGO, he was responsible for ecommerce and omnichannel in the Benelux.Mike Berry is a Digital Marketing consultant, trainer and academic, with roles at Hult International Business School, Imperial College London, Cyprus International Institute of Management, and Grenoble Ecole de Management in Berlin and Moscow.
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