Dave Chaffey
Digital Marketing Excellence
Planning, Optimizing and Integrating Online Marketing
Buch
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
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Produktdetails
Weitere Autoren: Smith, PR
- ISBN: 978-0-367-44475-4
- EAN: 9780367444754
- Produktnummer: 38254350
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 638 S.
- Masse: H24.6 cm x B17.4 cm 1'340 g
- Auflage: 6. A.
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 1340
Über den Autor
Dave Chaffey is a leading digital marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave has lectured in digital marketing at several UK universities. Dave Chaffey is co-founder of SmartInsights.com, an online learning platform providing training on digital marketing strategy to members in over 100 countries worldwide.PR Smith is an international speaker, consultant and author of six books, including the SOSTAC® Guide to your perfect Digital Marketing Plan. Paul created the SOSTAC® Planning framework, adopted by CIM, universities, blue-chips and start-ups globally, with the new SOSTAC® Certified Planner course now on sostac.org. Paul also founded GreatSportsmanship.org, an NFP edutainment programme inspiring a new generation of global citizens through short stories about kindness, respect and friendship.
28 weitere Werke von Dave Chaffey:
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Planning, Optimizing and Integrating Online Marketing
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Planning, Optimizing and Integrating Online Marketing
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CHF 56.75
Planning, Optimizing and Integrating Online Marketing
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CHF 77.35
Planning, Optimizing and Integrating Online Marketing
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CHF 54.15
Planning, Optimizing and Integrating Online Marketing
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CHF 67.05
Planning, Optimizing and Integrating Online Marketing
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