Digital Marketing Excellence
Planning, Optimizing and Integrating Online Marketing
Revised edition of the authors' Emarketing excellence, 2013.
CHF 219.00
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Produktdetails
Weitere Autoren: Smith, PR
- ISBN: 978-1-138-19168-6
- EAN: 9781138191686
- Produktnummer: 22761855
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 690 S.
- Masse: H24.6 cm x B18.9 cm x D4.0 cm 1'633 g
- Auflage: 5. A.
- Abbildungen: farb. Abb.
- Gewicht: 1633
Über den Autor
Dave Chaffey is a leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. Dave Chaffey is CEO of SmartInsights.com, an online publisher and consultancy providing advice on digital marketing strategy to members in over 100 countries worldwide.PR Smith is an international speaker, marketing consultant and author of a range of books including digital marketing planning and integrated marketing communications. PR created SOSTAC® Planning framework, voted in the Top 3 business models worldwide by CIM and recently adopted by many companies including LinkedIn and KPMG. Paul just launched the SOSTAC® Certified Planners online portal www.sostac.org. He also founded www.GreatSportsmanship.org, an NFP programme which combines short stories and social media to inspire a new generation of global citizens.
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