Digital Challenges and Strategies in a Post-Pandemic World
The Covid-19 pandemic has not only affected the health and life of people around theworld but also many areas such as the economy, the way of doing business, workinglife, the education sector, the urban life, and consumer consumption habits. Digitaltechnologies and solutions also played an important role in the changes brought aboutby the pandemic. Digitization has brought its own challenges in this context. Beingaware of this issue, Turkish-German University (TGU) hosted a conference on DigitalChallenges and Strategies in a Post-Pandemic World in cooperation with BielefeldUniversity of Applied Sciences in Istanbul. The conference offered a p…
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Produktdetails
Weitere Autoren: Klein, Müge (Hrsg.) / Zamantili Nayir, Dilek (Hrsg.) / Bayrak Meydanoglu, Ela Sibel (Hrsg.)
- ISBN: 978-3-631-86406-7
- EAN: 9783631864067
- Produktnummer: 39481169
- Verlag: Peter Lang
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 312 S.
- Masse: H21.0 cm x B14.8 cm x D1.6 cm 406 g
- Abbildungen: Paperback
- Gewicht: 406
Über den Autor
Ela Sibel Bayrak Meydanoglu is a full professor of marketing at Turkish-German Universityin Istanbul. Her research areas are digital marketing and digital transformation.Dilek Zamantili Nayir is a management scholar at Turkish German University. Shepublished in the Journal of International Management, the Journal of Knowledge Management,International Business Review.Müge Klein is a professor for management at the Turkish-German University. Shereceived her Ph.D. degree from the Technical University of Karlsruhe. Her currentresearch area is digital transformation.Riza Öztürk has been a professor for statistic and mathematic at UAS Bielefeld since2007. Previously, he had held a high-ranking position in one of the largest germantelecommunication companies.
1 weiteres Werk von Riza (Hrsg.) Öztürk:
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