Digital Branding
A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.
CHF 39.90
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Produktdetails
- ISBN: 978-1-398-60318-9
- EAN: 9781398603189
- Produktnummer: 36594448
- Verlag: Kogan Page Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 232 S.
- Masse: H15.6 cm x B23.3 cm x D1.5 cm 358 g
- Auflage: 3 Revised edition
- Gewicht: 358
- Sonstiges: Tertiary Education (US: College)
Über den Autor
Daniel Rowles, based in Jersey, has more than 25 years of digital marketing experience on both client and agency sides. He is a CIM fellow and course director and the lead judge for the CIM Marketing Excellence Awards. Rowles also lectures at Imperial College London and Cranfield School of Management and co-hosts the Digital Marketing Podcast, a global top-10 business podcast on iTunes. His digital marketing company, TargetInternet.com, supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Building Digital Culture, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page.
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