Developing Successful Social Media Plans in Sport Organizations
Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimising social media. (Insert paragraph) Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples with academic research to provide a compelling overview of developing successful social media plans for sport organizations. The content…
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Produktdetails
Weitere Autoren: Yandle, Christopher
- ISBN: 978-1-935412-97-7
- EAN: 9781935412977
- Produktnummer: 23428863
- Verlag: Fitness Information Technology, Inc, U.S.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 98 S.
- Masse: H18.0 cm x B25.5 cm x D0.9 cm 260 g
- Abbildungen: b/w photos
- Gewicht: 260
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