Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketin…
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Produktdetails
Weitere Autoren: Kaur, Jasmine (Hrsg.) / Singh, Amandeep (Hrsg.)
- ISBN: 978-1-66844-496-2
- EAN: 9781668444962
- Produktnummer: 37867183
- Verlag: IGI Global
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 360 S.
- Masse: H26.0 cm x B18.3 cm x D2.3 cm 874 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 874
1 weiteres Werk von Priya (Hrsg.) Jindal:
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