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Rudolf Grünig

Developing International Strategies

Buch

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distin… Mehr

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Produktdetails


Weitere Autoren: Morschett, Dirk
  • ISBN: 978-3-662-57116-3
  • EAN: 9783662571163
  • Produktnummer: 28390999
  • Verlag: Springer Berlin Heidelberg
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 236 S.
  • Masse: H23.5 cm x B15.5 cm x D1.2 cm 365 g
  • Auflage: Softcover reprint of the original 2nd ed. 2017
  • Abbildungen: Paperback
  • Gewicht: 365

Über den Autor


Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies. Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.

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