Rahul Pratap Singh Kaurav

Destination Management

Marketing the Destination Internally

Buch

This book is intended to contribute to research in internal marketing in tourism, a concept, carried forward from services marketing. Many researchers supported the idea of creating a superior experience for the customer, which many others supported it for helping in delivering what has been promised by the company. The second dimension of this book is about destination performance, adopted from tourism discipline. In today's hyper-competitive business scenario, more than three-quarters of the money and time spent by companies go towards acquiring and retaining customers. Customer-centricity is the buzzword. In the case of the tourism industr… Mehr

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Produktdetails

Weitere Autoren: Prakash, Monika / Singh, Shiv Kumar

ISBN: 978-3-330-06635-9
EAN: 9783330066359
Produktnummer: 37535658
Verlag: LAP Lambert Academic Publishing
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 272 S.
Masse: H22.0 cm x B15.0 cm x D1.6 cm 423 g
Abbildungen: Paperback
Gewicht: 423

Über den Autor

Rahul Pratap Singh Kaurav, Ph.D., Assistant Professor, Prestige Institute of Management, Gwalior, India. # Monika Prakash, Ph.D., Professor, Indian Institute of Tourism and Travel Management, Noida, India. #Shiv Kumar Singh, Ph.D., Professor, Jiwaji University, Gwalior, India.