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J. Robert Rossman

Designing Experiences

Buch

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services while students and aspiring professionals struggle to piece together the principles of experience design from disparate, often disconnected disciplines and approaches. In this book, J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process… Mehr

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Produktdetails


Weitere Autoren: Duerden, Mathew D. / Pine, B. Joseph (Vorb.)
  • ISBN: 978-0-231-19168-5
  • EAN: 9780231191685
  • Produktnummer: 29031262
  • Verlag: University Presses
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Seitenangabe: 224 S.
  • Masse: H24.1 cm x B16.8 cm x D2.2 cm 434 g
  • Abbildungen: Print PDF; 28 b&w figures and tables
  • Gewicht: 434

Über den Autor


J. Robert Rossman is professor and dean emeritus at the College of Applied Science and Technology at Illinois State University. He is coauthor of Recreation Programming: Designing and Staging Leisure Experiences (eighth edition, 2019).Mathew D. Duerden is associate professor in the department of experience design and management at the Marriott School of Business at Brigham Young University.B. Joseph Pine II is cofounder of Strategic Horizons and author of The Experience Economy (updated edition, 2011) and Infinite Possibility: Creating Customer Value on the Digital Frontier (2011), among other works.

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