Design of Business
Why Design Thinking is the Next Competitive Advantage
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
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Produktdetails
- ISBN: 978-1-4221-7780-8
- EAN: 9781422177808
- Produktnummer: 4864285
- Verlag: Ingram Publishers Services
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 208 S.
- Masse: H21.7 cm x B15.2 cm x D2.1 cm 338 g
- Gewicht: 338
- Sonstiges: Professional & Vocational
Über den Autor
Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron's.
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