Design in Business
Design in Business is the first book to establish the strategic importance of design as an integrated process which incorporates a large number of perspectives within a business. It shows how those different viewpoints can contribute to the design process, discusses various ways to integrate design into business and explores future challenges to design management. Students of business, design, innovation management as well as business and design professionals will all benefit from this innovative overview of the subject. Design in Business demonstrates that design is not just for creatives walled off from the rest of an organisation, but that…
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Produktdetails
Weitere Autoren: Bessant, John
- ISBN: 978-0-273-64374-6
- EAN: 9780273643746
- Produktnummer: 23092077
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 312 S.
- Masse: 590 g
- Gewicht: 590
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