DECODING BUSINESS MINDS

Serial entrepreneur Ajay Gupta is the quintessential Indian businessman. He has spent more than three decades in businesses creating companies that have grown despite numerous obstacles and challenges that came from within the entrepreneurial ecosystem, but more so from a societal mindset that has origins in the British Raj. Thinking of a business as a lifelong career does not come naturally to most Indians. In fact, in Indian middle-class families, business is not seen as a secure source of income. Many of the myths surrounding business and businessmen are the reason why even those who have an innate talent for enterprise eventually suppress their dreams. This book debunks many of these myths and looks at how India can become truly aatmanirbhar and create limitless wealth for all. Decoding Business Minds is a break from a stereotypical business book and is a practical guide to overcoming fears, creating the right attitude and working consistently towards an actionable vision. Ajay takes on the role of business coach, mentor and storyteller to look at everyday examples and real-life stories that will inspire everyone to emerge out of the herd mentality that sees business as risky, unstable and stressful. He deciphers the unique DNA of Indians that can make them world-beaters in the future. He also reveals some of the innovations, strategies and formulae that can help create wealth and scale up businesses. This is a book to remind Indians that business is in their blood.