Alireza Miremadi

Customer Satisfaction & Brand Loyalty

Buch

Hotel Industry is one of the most substantial factors for Tourism Industry. It could provide the necessary substructures for Tourism. Therefore the growth in Tourism industry depends on growth in Hotel industry. Hotel industry had a major growth in recent years. In Iran, However it is not comparable with other countries growth.Two factors leads to growth in Hotel industry. The first one is providing investment opportunities, and the second one refers to increasing customers and travelers numbers. In order to encourage the potential customers to travel, it is necessary to make them satisfied. Customer satisfaction will lead to repurchase inten… Mehr

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Produktdetails

Weitere Autoren: Mohajerani, Pardis

ISBN: 978-3-659-37540-8
EAN: 9783659375408
Produktnummer: 37403588
Verlag: LAP Lambert Academic Publishing
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 132 S.
Masse: H22.0 cm x B15.0 cm x D0.8 cm 215 g
Abbildungen: Paperback
Gewicht: 215

Über den Autor

Dr.Alireza Miremadi is Marketing Professor and Head of Department at Sharif University of Technology in in Iran.Pardis Mohajerani is currently working as university lecturer in Management Department at Hasht Behesht University located in Isfahan, Iran. .she has already taught the Strategic Management, Marketing Research, International Marketing