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Ebenezer Kofi Howard

Customer Loyalty Through Branding and Packaging of Printed Fabrics

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An evaluation of customer loyalty through branding and packaging put emphasis on how customers will be made to purchase and repurchase a particular brand of locally printed fabrics. Branding and packaging help manufacturers of printed fabrics in creating customer loyalty as indicated by this long essay to enable them to enjoy a long term customer value. Branding is essential part of the way product is packaged and every company will want the customer to ask for its product by name (Trevit, 1995). Finally, the researcher has drawn certain conclusions that the study found in terms of strategies that keep customers loyal and the benefits of main… Mehr

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Produktdetails


Weitere Autoren: Asinyo, Benjamin / Twumasi-Appiah, Samuel
  • ISBN: 978-620-0-24797-1
  • EAN: 9786200247971
  • Produktnummer: 37282090
  • Verlag: LAP Lambert Academic Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Seitenangabe: 116 S.
  • Masse: H22.0 cm x B15.0 cm x D0.7 cm 191 g
  • Abbildungen: Paperback
  • Gewicht: 191

Über den Autor


Dr. Ebenezer Kofi Howard is a Senior lecturer, former Head of the Department and Vice Dean of Faculty of Art, CABE, KNUST, Kumasi, Ghana. He holds BA Art, MA Art Education, MFA Textile Design and PhD Art Education. His specialties are Textile Art Design and Technology with research interest in Design Thinking, Innovations and Sustainable practices

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