Roderick J. (Hrsg.) Brodie

Customer Engagement

Contemporary issues and challenges

Ebook (PDF Format)

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address th… Mehr

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V210: Noch nicht erschienen, Januar 2022

Produktdetails

Weitere Autoren: Hollebeek, Linda D. (Hrsg.) / Conduit, Jodie (Hrsg.)

ISBN: 978-1-317-53316-0
EAN: 9781317533160
Produktnummer: 19571883
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2015
Seitenangabe: 314 S.
Plattform: PDF
Abbildungen: 33 schwarz-weiße Abbildungen, 1 schwarz-weiße Fotos, 14 schwarz-weiße Zeichnungen, 19 schwarz-weiße Tabellen

Über den Autor

Roderick J. Brodie is a Professor at the Department of Marketing University of Auckland, New Zealand.Linda D. Hollebeek is a Senior Lecturer at the Graduate School of Management, University of Auckland, New Zealand. She is also Associate Professor (Adjunct) at the NHH Norwegian School of Economics, Bergen, Norway.Jodie Conduit is a Senior Lecturer at the Adelaide Business School, University of Adelaide, Australia.