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Yi Huang

Cultural Differences in Social Media Communications of Tech Companies

An Examination of Effectiveness from a Motivation Perspective

Buch

With the penetration of Internet and social media, the world is not only gradually turning into a flat market for international commerce, but also opening up to become a level playing field for communications. Understanding how the cultural element and the rise of social media influence global communications is especially important for B2C technology companies, because they are committed to constantly delivering innovative products and communicating these new concepts to people all over the world from different cultures. To help these companies improve communications effectiveness, the author reviews current academic papers and conducts a tho… Mehr

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Produktdetails

  • ISBN: 978-3-659-76546-9
  • EAN: 9783659765469
  • Produktnummer: 37405424
  • Verlag: LAP Lambert Academic Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 92 S.
  • Masse: H22.0 cm x B15.0 cm x D0.6 cm 155 g
  • Abbildungen: Paperback
  • Gewicht: 155

Über den Autor

Yi Huang has abundant communications experiences in industries including Technology, Media, Fashion and Entertainment for clients such as IBM, Samsung, Google and Siemens. She graduated from University of Southern California with a Master of Arts in Strategic PR and received her Bachelor degrees in Psychology and Economics at Peking University.

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