Crossing the Chasm
Marketing and Selling Technology Project
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Produktdetails
- ISBN: 978-0-06-179586-2
- EAN: 9780061795862
- Produktnummer: 29228341
- Verlag: Harpercollins E-Books
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 256 S.
- Plattform: EPUB
- Masse: 0 KB
Über den Autor
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
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