Creativity and Marketing
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.This collection will bridge theory and practice in a fas…
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Produktdetails
- ISBN: 978-1-80071-332-1
- EAN: 9781800713321
- Produktnummer: 37802564
- Verlag: Emerald Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 0 S.
- Plattform: EPUB
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