Creating Powerful Brands
Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,000 students in Europe studying marketing will never understand their subject without knowing how branding works. This is THE definitive introductory textbook in this crucial topic, an already hugely respected title and big seller in the field. It comes highly illustrated with over 50 brand-new, real examples of influential marketing campaigns. The rigor of this book is balanced with learning outcomes, summaries, case studies and activities: even novices to the world of branding can rely on this book to get them up to speed. This is the book that lec…
Mehr
CHF 70.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V112:
Lieferbar in ca. 10-20 Arbeitstagen
Produktdetails
Weitere Autoren: McDonald, Malcolm / Wallace, Elaine
- ISBN: 978-1-85617-849-5
- EAN: 9781856178495
- Produktnummer: 20743576
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 496 S.
- Masse: H23.5 cm x B19.1 cm 950 g
- Auflage: 4. A.
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 950
Über den Autor
Leslie de Chernatony is Professor of Brand Marketing atthe University of Lugano, Switzerland; Honorary Professor of Brand Marketing at Aston University, UKand Managing Partner at Brands Box Marketing and Research Consultancy.Malcolm McDonald is Emeritus Professor of Marketing at Cranfield University, UKElaine Wallace is Lecturer in Marketing at the National University of Ireland, Galway
5 weitere Werke von Leslie de Chernatony:
Bewertungen
Anmelden