Copywriting Second Edition
Successful Writing for Design, Advertising, Marketing
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.Including insightful interviews from leading copywriters, as well as…
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Produktdetails
- ISBN: 978-1-78067-400-1
- EAN: 9781780674001
- Produktnummer: 35880154
- Verlag: Quercus
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Plattform: EPUB
Über den Autor
Mark Shaw
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