Context and Cognition in Consumer Psychology
How Perception and Emotion Guide Action
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Produktdetails
- ISBN: 978-1-138-77819-1
- EAN: 9781138778191
- Produktnummer: 23449613
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 174 S.
- Masse: H23.4 cm x B15.6 cm 510 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 510
Über den Autor
Gordon Foxall is Distinguished Research Professor at Cardiff University. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has published over 30 books and 300 papers on consumer behavior, economic psychology, and marketing theory. His principal research interests are in psychological aspects of consumption and the philosophy of economic behavior.
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