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Robert M. Grant

Contemporary Strategy Analysis

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The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environmentIn Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case… Mehr

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Produktdetails


  • ISBN: 978-1-119-81523-5
  • EAN: 9781119815235
  • Produktnummer: 37496321
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 544 S.
  • Masse: H25.4 cm x B20.3 cm x D2.0 cm 962 g
  • Auflage: 11. A.
  • Gewicht: 962

Über den Autor


Robert M. Grant is Emeritus Professor at Bocconi University in Milan and previously taught strategy at Georgetown University, City University, UCLA, California Polytechnic, and University of British Columbia. He has worked on strategy issues both with large international companies and small start-ups.

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