Contemporary Strategic Marketing
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
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Produktdetails
Weitere Autoren: Baines, Paul / Garneau, Paul
- ISBN: 978-1-350-30527-4
- EAN: 9781350305274
- Produktnummer: 37686571
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 488 S.
- Plattform: EPUB
- Auflage: 2. Auflage
Über den Autor
ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK.
18 weitere Werke von Ross Brennan:
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