Contemporary Issues in Green and Ethical Marketing
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Produktdetails
Weitere Autoren: Carrigan, Marylyn (Hrsg.)
- ISBN: 978-1-138-94828-0
- EAN: 9781138948280
- Produktnummer: 23475219
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 352 S.
- Masse: H24.6 cm x B17.4 cm 612 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 612
Über den Autor
Morven G. McEachern is a Reader in Marketing at the University of Salford. Morven is also Director of The Centre for Social Business at the University of Salford, UK. Her research interests lie primarily in the area of ethical consumption and corporate social responsibility. She has published in a wide range of academic journals such as the Journal of Agricultural & Environmental Ethics, Journal of Marketing Management and Consumption, Markets and Culture.Marylyn Carrigan is Professor of Marketing in the Faculty of Business, Environment & Society at Coventry University, UK. Marylyn is also the Co-Director of The Centre for Trust and Ethical Behaviour (CETEB) at Coventry University. Her research interests include corporate social responsibility, marketing ethics, social marketing, and ethical consumption. She has published her work in several journals, including the Journal of Business Ethics, Psychology and Marketing, European Journal of Marketing, and International Marketing Review.
1 weiteres Werk von Morven G. (Hrsg.) McEachern:
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