Consumer Goods Subscriptions
How to Win in Retail in the 21st Century
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future.…
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Produktdetails
Weitere Autoren: Bischof, Severin
- ISBN: 978-3-11-073026-5
- EAN: 9783110730265
- Produktnummer: 37956617
- Verlag: De Gruyter
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 73 S.
- Plattform: EPUB
- Masse: 0 KB
Über den Autor
Severin Bischof, Thomas Rudolph, both of University of St. Gallen, Switzerland
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