Consumer Behaviour
Perspectives, Findings and Explanations
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
CHF 56.10
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Produktdetails
- ISBN: 978-1-137-00377-5
- EAN: 9781137003775
- Produktnummer: 37684598
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 536 S.
- Plattform: PDF
- Abbildungen: Bibliographie
Über den Autor
JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA.
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