Saurabh Kumar (Hrsg.) Dixit

Consumer Behaviour in Hospitality and Tourism

Ebook (PDF Format)

Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations' products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relati… Mehr

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Produktdetails

Weitere Autoren: Lee, Kuan-Huei (Hrsg.) / Loo, Poh Theng (Hrsg.)

ISBN: 978-1-00-044265-6
EAN: 9781000442656
Produktnummer: 36200885
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 142 S.
Plattform: PDF
Auflage: 1. Auflage

Über den Autor

Saurabh Kumar Dixit is Associate Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behaviour, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has twelve books to his credit. His recent profile can be seen at https://www.routledge.com/authors/i15903-saurabh-dixitKuan-Huei Lee is Associate Professor at Singapore Institute of Technology. She graduated with a PhD in Tourism Management from the University of Queensland, Australia. Her research interests include Food Tourism, Food and Beverage Management and Cross-cultural Studies of Tourists.Poh Theng Loo is Assistant Professor at I-Shou University. She graduated with a PhD in Hospitality and Tourism from Taylor's University, Malaysia. Her research interests include any topics of Consumer Behaviour and Services Marketing in tourism and hospitality.