Donald A. (Hrsg.) Hantula

Consumer Behavior Analysis

(A) Rational Approach to Consumer Choice

Buch

This title shows how consumer behaviour analysis fits within a larger-scale approach to marketing, consumer psychology, behaviour analysis and organisational behaviour management.

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Produktdetails

Weitere Autoren: Wells, Victoria K. (Hrsg.)

ISBN: 978-0-415-51920-5
EAN: 9780415519205
Produktnummer: 23315949
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2013
Seitenangabe: 262 S.
Masse: H24.6 cm x B17.4 cm 640 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 640

Über den Autor

Donald A. Hantula is an organizational psychologist, Associate Professor of Psychology, member of the Interdisciplinary Masters Program in Applied Behavior Analysis and Director of the Decision Laboratory at Temple University, USA. Victoria K. Wells is Senior Lecturer in Marketing at Durham Business School at the University of Durham, UK. Previously she was a Strategy and Research Associate and Lecturer in Marketing at Cardiff Business School, UK. She has also worked in industry as an Account Executive in marketing communications.