Conceptualizing Customer Engagement and Attracting New Prospects
A Case Study of a New Bank in Thailand
Customer engagement means so much to the future of almost all commercial companies. It is more complex than ever before and there has been a dramatic change in how customer service takes place. There are many changes taking place; globalization, advanced technology, a tougher competitive environment, more knowledgeable and sophisticated customers are just some of the shifts occurring in the business climate. However there is limited evidence integrating the effects of the variables simultaneously, thus producing a complete picture of the alignment of corporate culture and values, internal branding, and client relationships with customer satis…
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Produktdetails
Weitere Autoren: Neal, Mark
- ISBN: 978-620-2-01033-7
- EAN: 9786202010337
- Produktnummer: 37520793
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 188 S.
- Masse: H22.0 cm x B15.0 cm x D1.1 cm 298 g
- Abbildungen: Paperback
- Gewicht: 298
Über den Autor
Pichate Benjarongrat,Academic: Bachelor of Engineering (B.Eng) RMUT, M.B.A. Sasin of Chulalongkorn University, D.B.A. Asian Institute of Technology(AIT).Work Experience:Gestetner, Unilever, Seagram, Kimberly-Clark, Bestfoods, Makro, Boots Retails, Tisco Bank, SEAC (Affiliate to Stanford University, Center for professional Development).
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