Competitive Strategies for Service Organisations
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.
CHF 139.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V106:
Fremdlagertitel. Lieferzeit unbestimmt
Produktdetails
Weitere Autoren: Botten, Neil
- ISBN: 978-0-333-71680-9
- EAN: 9780333716809
- Produktnummer: 23248386
- Verlag: Palgrave
- Sprache: Englisch
- Erscheinungsjahr: 1999
- Seitenangabe: 327 S.
- Auflage: 1999
Über den Autor
NEIL BOTTEN is Principal Lecturer in Strategic Management at the London Management Centre, University of Westminster. His professional experience spans the chemical and oil industries and the fire service and his more recent consultancy work involved the introduction of strategic planning processes and scenario planning workshops. He has published in the areas of strategic management and marketing.JOHN MCMANUS has had many years of experience as a practitioner in industry and the public sector where he has been involved in planning, change management and reengineering. He is author of several books on project management and change management.
61 weitere Werke von John Mcmanus:
Bewertungen
Anmelden